AZCoffee Prospective Coffee Brand

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AZ Coffee is a new brand that sells high-quality coffee from all around the world. Their goal is to reach a broader audience and help people get into specialty coffee. Although their prices are not low, they make up for that inconvenience, as customers can fill out a form on their site to receive custom packs that they are more likely to enjoy. Also, they offer replacements or money back in case the customer is not happy with what is sent.

Their main target audience includes people in their late 20s and early 30s who live in bigger cities and are interested in cooking, traveling, and technology. They want to help them solve the problem: "How do I get into specialty coffee?".

They have a slogan and creative concept for the campaign: "A new world at your fingertips". The idea behind this concept is that by buying from AZ Coffee you can not only get a taste of products from other countries without having to leave your home; but are also able to discover a whole new community and hobby.

In terms of style, they didn’t provide us with any references but mentioned that they want the brand to look modern, and sophisticated, and to have a premium look and feel to it. They also mentioned that they want their communication (ad banners, emails, social posts, etc.) to stand out and be creative, not just look good. They would be fine with an informational, funny, or emotional approach, but don’t want to be perceived as too salesy.

Below are some carousel posts for the prospective AZ Coffee Brand to be used on Facebook or Instagram.